Ayele Fettera | Business, Management and Accounting | Best Researcher Award

Published on by Forensic Scientist Awards

Best Researcher Award

Ayele Fettera
Hawassa University, Ethiopia

Ayele Fettera
Affiliation Hawassa University
Country Ethiopia
Scopus ID 58881987800
Documents 9
Citations 70
h-index 3
Subject Area Business, Management and Accounting
Event International Forensic Scientist Awards
ORCID 0009-0000-4283-3367

Ayele Fettera is a researcher affiliated with Hawassa University whose scholarly work primarily addresses business strategy, marketing management, organizational performance, and sustainable competitiveness within the banking sector. His publications investigate strategic management practices and organizational sustainability using empirical approaches applicable to developing economies. According to the available bibliometric indicators, the researcher has produced nine indexed publications with seventy citations and an h-index of three, demonstrating measurable academic visibility within Business, Management and Accounting.[1]

Abstract

This article summarizes the academic profile of Ayele Fettera in relation to the Best Researcher Award. His research emphasizes sustainable organizational performance, competitive strategy, marketing strategy, and management practices in Ethiopian financial institutions. The published studies employ quantitative methodologies to evaluate relationships between strategic planning, organizational capability, and institutional performance, contributing evidence relevant to business research and policy development.[2]

Keywords

Business Strategy, Sustainable Performance, Marketing Strategy, Banking, Organizational Performance, Competitive Strategy, Ethiopia.

Introduction

Strategic management research provides evidence for improving institutional effectiveness and sustainable growth. Ayele Fettera’s work focuses on examining organizational strategies that strengthen banking performance through empirical analysis. His studies align with current discussions concerning sustainable development, strategic competitiveness, and managerial decision-making in emerging economies.[3]

Research Profile

The research profile demonstrates continued scholarly activity within Business, Management and Accounting. Indexed publications explore promotional strategies, sustainable organizational performance, competitive positioning, and marketing mix models in Ethiopian banking institutions. Bibliometric indicators reflect growing academic recognition and an expanding citation record through internationally indexed publications.[1]

Research Contributions

  • Investigated sustainable people strategy within Ethiopian banking institutions.
  • Evaluated competitive strategy as a mediating organizational factor.
  • Examined promotional and marketing mix strategies influencing organizational performance.
  • Provided evidence supporting strategic management practices in developing economies.

Publications

  • Sustainable people strategy and performance of the Ethiopian banks with mediating role of competitive strategy. Discover Global Society, 2026.
  • Mediating role of competitive strategy in the relationship between promotional mix strategy and sustainable organizational performance in Ethiopian private banks. Discover Analytics, 2026.
  • Extended Marketing Mix Strategy and Organizational Performance: Evidence from Bank of Abyssinia, Ethiopia. Berhan International Research Journal of Science and Humanities, 2025.

Research Impact

The available publication metrics indicate continuing research engagement with measurable scholarly influence. Citation performance, peer-reviewed publications, and emphasis on sustainable organizational development demonstrate an active contribution to applied management research. These outputs support knowledge transfer for financial institutions and strategic decision-makers.[4]

Award Suitability

Based on the available publication record, research productivity, citation indicators, and thematic consistency, the scholarly profile aligns with evaluation criteria commonly applied to research recognition programs. The work demonstrates sustained contributions to strategic management and organizational performance research while maintaining relevance to contemporary business challenges.[5]

Conclusion

Ayele Fettera has established an emerging academic profile through research focused on sustainable management strategies, competitive advantage, and organizational effectiveness. His publications contribute empirical evidence to banking and management scholarship while supporting evidence-based strategic decision-making. The documented research outputs provide an appropriate basis for academic recognition within international research award programs.

External Links

References

  1. Elsevier. (n.d.). Scopus author details: Ayele Fettera, Author ID 58881987800. Scopus.
    https://www.scopus.com/authid/detail.uri?authorId=58881987800
  2. Fettera, A. (2026). Sustainable people strategy and performance of the Ethiopian banks with mediating role of competitive strategy.
    https://doi.org/10.1007/s44282-026-00481-9
  3. Fettera, A. (2026). Mediating role of competitive strategy in the relationship between promotional mix strategy and sustainable organizational performance in Ethiopian private banks.
    https://doi.org/10.1007/s44257-026-00059-4
  4. Fettera, A. (2025). Extended Marketing Mix Strategy and Organizational Performance. Berhan International Research Journal of Science and Humanities.
  5. International Forensic Scientist Awards. (n.d.). Award information.
    forensicscientist.org