Aloisio Mazzarolo | Business, Management and Accounting | Research Excellence Award

Dr. Aloisio Mazzarolo | Business, Management and Accounting | Research Excellence Award

FUCAPE Business School | Brazil

Dr. Aloisio Mazzarolo is a researcher in management and marketing with a strong focus on strategic marketing orientations, social value creation, internal marketing, and consumer behavior in digital and banking contexts. His scholarly work integrates value for consumers and society, emphasizing ethical, social, and strategic dimensions of marketing decision-making. According to Scopus, he has 2 indexed publications, 49 citations, and an h-index of 2. His research outputs appear in peer-reviewed international journals and reputable conference proceedings, contributing to discussions on social value generation, internal marketing effectiveness, and user satisfaction in digital platforms. His studies offer theoretical frameworks and empirical insights that support innovation and responsible marketing practices within service-oriented industries.

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View Scopus Profile  View Google Scholar Profile  View ORCID Profile

Featured Publications


Antecedents and consequents of user satisfaction on Instagram

– A.H. Mazzarolo, E.W. Mainardes, F.A. Innocencio ·  Cited by 61


Effects of internal marketing on strategic orientations in the banking sector

– A.H. Mazzarolo, E.W. Mainardes, D.S. Montemor · Cited by 57

STRATEGIC MARKETING ORIENTATIONS FOR SOCIAL VALUE GENERATION: SYSTEMATIC LITERATURE REVIEW AND RESEARCH AGENDA

– A.H. Mazzarolo, E.W. Mainardes, L.M.C.B. Sepulcri, A.B.S.P. de Oliveira · European Journal of Management and Marketing Studies

Strategic Marke ng Value Orienta on for the Consumer and Society

– A.H. Mazzarolo, E.W. Mainardes, V. Azzari · 23rd International Congress on Public and Nonprofit Marketing, 2024


Antecedentes e Consequentes da Satisfação do Usuário no Instagram

– A.H. Mazzarolo · Portuguese version of published research

Nepoleon Prabakaran | Business, Management and Accounting | Young Scientist Award

Mr. Nepoleon Prabakaran | Business, Management and Accounting | Young Scientist Award

Alliance Ascent College | India

Mr. Nepoleon Prabakaran is an emerging scholar in Consumer Neuroscience, Organizational Behavior, and Digital Learning Environments, with impactful contributions spanning metaverse-based learning, leadership psychology, and consumer behavior analytics. His research examines the dynamic intersection of technology, management, and human cognition, focusing on how digital ecosystems influence trust, performance, and engagement in educational and corporate contexts. He has published extensively in Scopus- and Web of Science-indexed journals, including Frontiers in Education, Review of Education, Journal of Metaverse, Central European Management Journal, Journal of Information Technology Education: Research, and Journal of Economics and Management. His studies on metaverse adoption, job crafting, cultural intelligence, and digital literacy are widely recognized for integrating behavioral insights with data-driven methodologies. Mr. Nepoleon Prabakaran has co-authored several book chapters in international volumes published by CRC Press and IGI Global, addressing contemporary themes such as consumer neuroscience, MOOCs, and sustainable digital transformation. His collaborative research has gained significant academic visibility, reflected in his Google Scholar metrics — Citations: 124; h-index: 4; i10-index: 3 — demonstrating the growing scholarly impact of his work. He has earned multiple Best Paper Awards at prestigious international conferences organized by Jaipuria Institute of Management, Bennett University (Spain collaboration), IES MCRC, and the University of Rijeka, Croatia, acknowledging his excellence in applied behavioral and digital management research. With over 20 research publications in high-impact international outlets, his ongoing research involves metaverse-driven education, AI-integrated consumer analytics, and positive leadership frameworks that foster employee flourishing and organizational trust. Mr. Nepoleon Prabakaran actively contributes to the global academic community as a reviewer and conference participant, promoting interdisciplinary advancement in management science and digital innovation.

Profiles: Google Scholar | Scopus | ORCID | ResearchGate | LinkedIn

Featured Publications

• Kareem, J., Patrick, H. A., Prabakaran, N., Tantia, V., M. P. M. P. K., & Mukherjee, U. (2023). Transformational educational leaders inspire school educators’ commitment. Frontiers in Education, 8, 1171513. https://doi.org/10.3389/feduc.2023.1171513

• Ahamed, A. A., Patrick, H. A., Kareem, J., Mukherjee, U., & Nepoleon, M. P. (2023). Organisational justice, job performance and work engagement: The mediating role of perceived supervisory support. Review of Education, 11(1), e3390. https://doi.org/10.1002/rev3.3390

• Kareem, J., Patrick, H. A., & Prabakaran, N. (2024). Exploring the factors of learning organization in school education: The role of leadership styles, personal commitment, and organizational culture. Central European Management Journal. https://doi.org/10.1108/CEMJ-2024

• Prabakaran, N., & Patrick, H. A. (2024). Global regionalization of consumer neuroscience behavioral qualities on insights from Google Trends. In Explainable AI Applications for Human Behavior Analysis (pp. 258–274). Springer. https://doi.org/10.1007/978-3-031-xxxxx-x_15

• Prabakaran, N., Patrick, H. A., & Kareem, J. (2025). Enhancing English language proficiency and digital literacy through metaverse-based learning: A mixed-methods study in higher education. Journal of Information Technology Education: Research, 24, 010. https://doi.org/10.28945/5261