ChienKuo Technology University | Taiwan
Joshua Chang is a distinguished scholar and academic leader with over 20 years of experience in higher education, academic administration, and business leadership. Currently serving as the Chair of the Department of International Business Administration and Director of the Graduate School of Services & Technology Management at ChienKuo Technology University, he has made significant contributions to business intelligence, e-commerce, and strategic management. As the founding director of the Center for Knowledge Innovation and Poll, Joshua has played a pivotal role in integrating IT applications into business and marketing strategies. His contributions extend beyond academia, having co-founded an international food company and authored five influential books.
Profile👤
ORCID
Strengths for the Awards✨
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Extensive Research & Publications 📚
- Over 50 published works, including 9 journal articles in recognized databases like SCI and Scopus.
- Authored 5 books covering business intelligence, knowledge management, and marketing.
- Holds one patent, demonstrating research innovation.
- Completed 14 research projects and contributed to 7 industry consultancy projects.
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Academic Leadership & Editorial Contributions 🏆
- Serves as Chair of the Department of International Business Administration at ChienKuo Technology University.
- Holds multiple editorial roles in prestigious journals and is an active peer reviewer for various international conferences and journals.
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Interdisciplinary Expertise 🔬
- His work integrates business intelligence, strategic management, knowledge innovation, and e-commerce, making him a versatile researcher.
- Contributions to storytelling marketing, consumer behavior, and digital transformation add a unique perspective to business research.
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International Recognition & Professional Memberships 🌍
- Received the President Award of Taiwan for Distinguished Manager.
- Member of IEEE, Academy of Human Resource Development, and Chinese Society of Information Management, highlighting his global academic presence.
- Co-founded an international food company, showcasing a blend of research and industry expertise.
🎓 Education
- Ph.D. in Business Administration – Touro University, USA (2003)
- Master in Computer-Based Education – California State University, USA (2000)
💼 Experience
- Chair & Director, ChienKuo Technology University (2025–Present)
- Associate Professor, Dept. of Marketing & Service Management (2023–Present)
- Assistant Professor, Dept. of Marketing & Service Management (2014–Present)
- Assistant Professor, Dept. of Management Information System (2000–Present)
- Director, Knowledge Innovation and Poll Center (2008–Present)
- Expert Professor, Dept. of Science and Law, Academy of Promoting Economic Legislation (2011–Present)
- Co-Professor, College of International Management, National Jinan University, China (2011–2014)
- Legislative Consultant, Taiwan Legislative Yuan (2002–2005)
- Director, Master of Science in International Administration, University of La Verne, USA (1997–2000)
- Senior Manager in Marketing, High Mountain International Food Company (1992–1997)
- Senior Consultant, Ladder International English Company (1991–1992)
- Financial Planner, Arcadia Institute & Culture Center, USA (1988–1991)
🔬 Research Interests On Management
Joshua’s research focuses on business intelligence, knowledge management, and strategic management. His work emphasizes the applications of these disciplines in marketing, organizational development, and public opinion analysis. His studies explore servicescape quality, consumer behavior, and customer satisfaction, particularly in tourism and leisure industries. He has also conducted research on storytelling marketing, brand image, and purchase intention. His expertise extends to e-commerce and data mining for consumer insights, business simulation systems, enterprise digital transformation, and public opinion survey methodologies.
🏆 Awards & Recognitions
- President Award of the Republic of China (Taiwan) for Distinguished Manager
- IEEE Member (91276662), USA
- IEEE Industrial Electronics Society Member (91276662), USA
- Academy of Human Resource Development Member (4290), USA
- Organizational Behavior Teaching Society Member, USA
- Notary Public (EA018270), USA
- International Taekwondo Instructor and Referee, USA
- Chinese Management Association Senior Member (CMA7341), Taiwan
📚 Publications
Joshua has published over 50 research articles, book chapters, and conference papers. Below are some of his key publications:
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The mediating role of brand image in the relationship between storytelling marketing and purchase intention: case study of PX Mart
- Authors: Joshua Chang
- Publication Year: 2025
- Citations: Not available (recent publication)
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Constructing a servicescape quality scale for amusement parks in Taiwan
- Authors: Joshua Chang
- Publication Year: 2025
- Citations: Not available (recent publication)
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A sustainability perspective: The influence of green marketing on Mongolian consumer attitudes
- Authors: Joshua Chang
- Publication Year: 2024
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Performance evaluation for cloud computing applications: A case study of P Company chain store
- Authors: Joshua Chang
- Publication Year: 2023
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The impact of servicescape on quality perception and customers’ behavioral intentions
- Authors: Joshua Chang
- Publication Year: 2016
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Shifts of communication satisfaction dimensions in the web-based era: A confirmatory study in Taiwan IT industry
- Authors: Joshua Chang
- Publication Year: 2013
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Strengthening value innovation potential: A study of innovation-oriented industry in Taiwan
- Authors: Joshua Chang
- Publication Year: 2013
📜 Conclusion
Joshua Chang, Ph.D., is a highly accomplished academic, researcher, and business leader whose contributions span multiple domains, including business intelligence, strategic management, and marketing. His dedication to integrating IT applications into business strategies and his research on consumer behavior have significantly impacted the field. As a mentor, educator, and consultant, he continues to inspire and innovate, making substantial contributions to both academia and industry. His work remains a cornerstone for business excellence and knowledge-driven growth.
