University of Science and Technology Beijing | China
Dr. Rami Farhat is a researcher in Business Administration specializing in digital marketing, e-commerce systems, and technology adoption in emerging markets. His work integrates advanced analytical methods such as PLS-SEM and experimental A/B testing to optimize consumer engagement and platform performance. His research contributes to understanding AI-driven advertising, sustainable business practices, and digital consumer behavior. Dr. Rami Farhat has published in reputable indexed journals including Sustainability and Environment, Development and Sustainability. His interdisciplinary approach bridges marketing innovation with sustainability and technological advancement, offering practical insights for businesses adapting to rapidly evolving digital ecosystems.
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