Dr. Aloisio Mazzarolo | Business, Management and Accounting | Research Excellence Award

FUCAPE Business School | Brazil

Dr. Aloisio Mazzarolo is a researcher in management and marketing with a strong focus on strategic marketing orientations, social value creation, internal marketing, and consumer behavior in digital and banking contexts. His scholarly work integrates value for consumers and society, emphasizing ethical, social, and strategic dimensions of marketing decision-making. According to Scopus, he has 2 indexed publications, 49 citations, and an h-index of 2. His research outputs appear in peer-reviewed international journals and reputable conference proceedings, contributing to discussions on social value generation, internal marketing effectiveness, and user satisfaction in digital platforms. His studies offer theoretical frameworks and empirical insights that support innovation and responsible marketing practices within service-oriented industries.

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